Description

The multifaceted talent designer, music producer, singer/songwriter Pharrell Williams launched OTHERtone in 2022—an audio storytelling company. 

OTHERtone approached general population on a mission to bring a curious and inspiring ethos into listeners' ears and minds by sharing untold musical/cultural stories. We were thrilled to partner with the studio to define its position in the market, launch amazing audio series and maintain authenticity while elevating the medium as a whole. 

general population worked closely with the studio for creative direction across audio series, marketing strategy, go-to-market execution, and partnerships.