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Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers /
Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers /
_general population.
An independent marketing agency dedicated to service across the art and entertainment industries.
The studio helps to build bespoke marketing ecosystems that authentically promote the intellectual property, with diverse and creative extensions that expand awareness, strengthen brand affinity, and diversify revenue streams. A highly strategic solution tailored to the future of the creative economy, supporting film, audio, television, and institutions looking to amplify their reach and cultural influence.
Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers / Wild Flowers /
Guiding Principles
Founder
STRATEGY/BIZ DEV: Brand Identity, Brand Strategy & Messaging, Art Direction, Business and Partner Development, Project Management
MARKETING: Digital Marketing Strategy, Web Design, Print & Promotional Packaging, Rollout and Release Campaign Development
PR/COMMS: Press, Media and Partnerships, Rollout and Release Campaign Development, Event Production and Execution
ADVERTISING: Paid Media Strategy and Production, Ad Campaign Development and Management
Sapphire Stubbs - Principal
A cultural strategist with 15+ years of experience helping creative and cultural institutions scale their impact and creative output. In 2022, after years of watching artistic entities shoulder the burden of marketings’ shifting landscape, she founded _general population.
Before founding the agency, she held roles at Def Jam, Complex, 300, and IMG, leading work for Pharrell Williams, Rami Malek, Meg Thee Stallion, and Dick Wolf. Now, the studio is building systems that honor artistic integrity and drive revenue, a balance many ventures struggle to achieve. She is a rare black voice at the intersection of art and marketing–working to create new standards for how culture is shared, and sustained.
_general population
An independent marketing agency dedicated to service across the art and entertainment industries.
The studio helps to build bespoke marketing ecosystems that authentically promote the intellectual property, with diverse and creative extensions that expand awareness, strengthen brand affinity, and diversify revenue streams. A highly strategic solution tailored to the future of the creative economy, supporting film, audio, television, and institutions looking to amplify their reach and cultural influence.
STRATEGY/BIZ DEV: Brand Identity, Brand Strategy & Messaging, Art Direction, Business and Partner Development, Project Management
MARKETING: Digital Marketing Strategy, Web Design, Print & Promotional Packaging, Rollout and Release Campaign Development
PR/COMMS: Press, Media and Partnerships, Rollout and Release Campaign Development, Event Production and Execution
ADVERTISING: Paid Media Strategy and Production, Ad Campaign Development and Management
Founder
Sapphire Stubbs - Principal
A cultural strategist with 15+ years of experience helping creative and cultural institutions scale their impact and creative output. In 2022, after years of watching artistic entities shoulder the burden of marketings’ shifting landscape, she founded _general population.
Before founding the agency, she held roles at Def Jam, Complex, 300, and IMG, leading work for Pharrell Williams, Rami Malek, Meg Thee Stallion, and Dick Wolf. Now, the studio is building systems that honor artistic integrity and drive revenue, a balance many ventures struggle to achieve. She is a rare black voice at the intersection of art and marketing–working to create new standards for how culture is shared, and sustained.
Guiding Principles