general population

AGENCY

_general population is shifting the mechanisms behind marketing for creative institutions and entertainment entities. Building infrastructures that honor the intention of the work and considers the audience, while engineering systems that bring ideas to their highest expression.

We’re a multidisciplinary agency that develops solutions for organizations shaping contemporary art and entertainment. With a team of strategists, producers, designers, and cultural engineers, we provide full-service owned, earned, and paid marketing that support the longevity of artmaking.

CAPABILITIES

Art Direction 
Awards Campaign Groundwork
Brand Identity + Messaging 
Brand Strategy
Campaign Artwork + Keyart
Creative Design
Distribution Positioning
Distribution Strategy
Earned Marketing + Partnerships 
Festival Strategy
Go-To-Market Campaigns
Grant Writing
Interactive Design 
Investment Materials
Marketing Roadmapping
Print + Packaging Design 
Strategic Advisory
Web Design

CLIENTS

TEAM

Sapphire Stubbs, Founder & Principal

A cultural strategist with 15+ years of experience working with entertainment brands to scale their impact and creative output. In 2022, after years of watching artistic entities shoulder the burden of marketing’s shifting landscape, she founded _general population.

Before founding the agency, she held roles at Def Jam, Complex, 300, and IMG, leading work for Pharrell Williams, Rami Malek, Meg Thee Stallion, and Dick Wolf.